But it is work, and maybe the real problem is a disrespect in general for hard physical labor.
It seems as though everything is entertainment driven, if I'm not having fun then this isn't worth doing is how I would interpret what I see going on.
Especially with kids.
Maybe the key is in getting people to get the gardening infection before they realize that sometimes it's just dusty sweaty
work. But by the time they figure it out, it's too late and they're hooked.

I guess that's what some of you are saying. The people that you loved made it easy for you to develop your own love for growing.
Part of my goal for my little gardeners this summer was to have fun, sure,
but also to have a respect for the actual labor of gardening. To show them that work is a good thing, and that there is a difference in your perception of yourself when you do the work even when it's hot and you don't want to. But you get it done, and realize that it didn't kill you, and life has popsicles in it as well as sweat. And they're both good things!